Pam Sleap, the heart and soul behind Cards Only, started her entrepreneurial journey by launching “pop-up” Christmas shops, offering a curated selection of quality gifts, homeware, and books at affordable prices. After years of seasonal success, Pam saw an opportunity for something more permanent and focused on greeting cards, which quickly became a customer favourite.

​

In 2000, Pam began wholesaling $1 retail cards to a diverse range of retailers, carefully sourcing them from various suppliers. As the business grew, Pam realised the need to create unique, high-quality designs specifically for the Australian market. This pivotal shift led Cards Only to start designing and printing their own cards, sparking a new phase of growth.

​

Today, Cards Only is renowned across Australia for its exceptional greeting cards and wrapping paper. The company prides itself on maintaining great quality and keeping prices steady, ensuring that customers can always find $1 retail cards. Alongside this, Cards Only introduced the premium Oak Press Designs & Handmade Expressions ranges, offering retailers a broader selection at different price points.

​

In response to market trends and retailer requests, Cards Only also expanded with the Indigo Bath & Body range, featuring exclusive Australian soaps and hand creams.

​

We’re excited to continue partnering with you and supporting your business for many years to come!​​